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Headline Copy Writing
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| Use headlines loaded with benefits for increased selling power |
| I will write headline copy for your products so your prospects can easily select the right one |
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| Headline Copy Writing |
One of the worst things you can do is create a big list of products on your web site, with a great block of text describing each one.
Even if you have pictures, you force your prospects to read through the details of every product to find the one they want.
Instead show a prominent benefit based headline and a smaller headline or short description that describes key features.
Include a link to a detailed information page (like this one) with a larger image.
Now your prospects can browse the headlines to answer the only question they care about: "How does this help me?"
They can quickly find the most suitable products, and use the short descriptions and detail pages to make their choice.
The home page of this demonstration is an example of how to do this. So you can see how easy it will be for your customers to browse your web site. | |
Price: $0 | |
| | StockCode: 407 |
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