In this issue we show you how to use Google Adwords for instant results, how to attract more of your best customers with the classic "80:20 Rule of Business" and a new web site for a suburban dental practice - Bing Dental. |
| Use Google Adwords for Instant Results |
 Google Adwords can bring a stream of willing buyers to your web site, or it can blow your budget on nothing but tyre kickers. The difference is choosing the right keywords and paying the right price for them.
What is Adwords?
Google Adwords are the paid ads you see in the sponsored links column on the right hand side of the Google search results page. You choose a keyword (such as "lawn mowing wellington") and then bid against other advertisers. The more you bid, the more likely your ad will appear at the top of the search results.
It's an auction for the best ranking.
Your ad is displayed for free and you are charged when someone clicks on your ad (hence the term "pay per click" advertising).
You can set daily budgets for your whole Adwords campaign or for each keyword so you don't overspend.
Learn more about Adwords or for instant results try our Adwords quick start service - for $550 we'll walk you through setting up your first campaign and show you how to check and tune your bids. This training enables you to maximise the return on your investment.
For more info about how Google Adwords combined with a quality web site can benefit your business, register for our free seminar: Simplifying the Internet - the small business owners guide to a profitable web site.
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The 80:20 Rule of BusinessThere's a classic "Rule" in Business - 80% of your business comes from 20% of your Customers.
There's a converse "Rule" as well - 80% of your headaches come from 20% of your Customers.
So the Good Quality Customers (where the 80% of business comes from) are your Grade A & B grade customers and the Headaches come from the 20% that make up your C & D Grade customers. The C & D customers are the ones who constantly complain, always try and get the lowest price, are always after the win / lose outcome.
So concentrate on your A & B grade customers and let your C & D grade customers go and shop with your Competition and don't be afraid to let your C & D grade customers move elsewhere, at the end of the day it's probably very good for your cashflow....
Contact us and we'll help you find the most effective option for attracting more A and B customers from your web site enquiries. |
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Want more simple advice that helps your business grow? See past issues of Anyware Insights. |
