So you've worked your tail off to get visitors and you can see them on your web stats report.
But your phone doesn't ring. What's wrong?
While there are many boxes to tick, trust is a crucial ingredient.
Even if a great prospect believes you can provide the product or service they need, you must win their trust. And if your web site does not ooze with credibility, they will probably call someone else.
Here are 5 ways to make it ooze...
Brand
Branding is by far the most poorly executed aspect of web design, and one of the most important. Most web design companies just don't get how important.
Your web site, business card, letterhead, vehicles and signage should all look the same.
If a potential customer does not recognise your web site because it looks different to your vehicle signage you've missed an opportunity to impress them and to help them remember you.
Think of a company that uses their logo inconsistently across different media - for example web site, vehicles or shop signage.
Can't remember them? It's much easier to remember companies with consistent branding isn't it?
Read rest of article
Prosperous marketing, Phil
Any questions or comments on this article?
Leave them on our blog
|
Anyware's web site audit tells you what your web site does well and what you can do to make it perform better.
