How Google rewards good videos
Anyware Web Design Tips:-
How Google rewards good videos:
Search Engine Optimisation (SEO)
In the last three newsletters we’ve showed how having a video on your homepage helps your brand awareness and customer engagement & interest.
Let us now look at benefits from a Search Engine Optimisation (SEO) perspective.
Search Engine Optimisation (SEO)
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Google love video so much that they bought YouTube. Want better rankings? Use video.
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A well optimised video can leapfrog you to the top of Google search results. Have you tried searching for advice like “how to change a tap washer” on Google?
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People can find you any time, anyware :) on any device.
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Putting your (well optimised) video on YouTube exposes your business to a whole new world of people who want what you sell. Did you know that YouTube is the second largest search engine after Google?
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This can also work well with Email Marketing. The addition of a video can generate a 2-3 times higher click-through rate compared to a text only email.
Here are some interesting statistics for you:-
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YouTube attracts more than 800 million unique users every month
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60 hours of video are uploaded every minute
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Over 4 billion videos are viewed each day worldwide
Do you think these numbers are going up or down?
Video Is Expensive! 
One of the biggest objections to video is cost.
Videos need not be expensive productions to be effective. Because people don’t trust advertising I suggest you make them look ‘high end home made’ and this does not need to cost $3000!
Helen thought making a video would be complicated and expensive. See how it worked out for her.
I Hate Looking at Myself in Photos/Video!
Yeah. Me too.
Until a friend explained this to me.
Since then I’ve lost count of the number of videos I’ve made and I’ve taught dozens of people to make their first video.
Weird eh?
What value could video add to your sales process?
(I mean other than increasing rankings, trust and leads.)
Happy Marketing,
Phil
P.S. If you’d like a hand to get your first video up and running we have some simple online video packages for you.
Do It Yourself For $7
Want to go the DIY route? Check out our $7 guide that shows you everything you need to know to make your first video with the equipment you already have!