Choosing A Domain Name

It's easy to register a domain name, but it's not always easy to choose a domain name that matches your brand and is easy for your customers to remember.

Things to consider...

Even when the choice seems obvious at first, sometimes selecting your domain name is not as simple as you first think. Here are some of the issues you should think about...

Your domain name should be the same as your brand name
The less your customers have to remember, the easier it will be to find you again.

Never abbreviate
Not unless you have an excellent reason. Unless the abbreviation for your brand is very well know, it's just another thing about you that your customers must remember to find you.

Don't wait
I have a number of clients who didn't register their domain name immediately. When they finally got around to it the perfect domain name was gone.
The worst that can happen if you register a domain name too early is you waste $60.
Compare that to the cost of creating a new brand!

A competitor has a similar domain
You don't want to put your time and money into promoting your business and web site address only to discover later that your customers went to a competitors web site because your domain name was similar.

Free Advice

I have clients who thought they would have to settle for domain names that were completely unappealling.
A short discussion about their business and a few searches later we came up with domain names that are not only easy to remember, but they contain the phrases people often think of when looking for that type of product.

So if you want help choosing a domain name that works well and is easy to remember, just call me.

Contact Details

Anyware Limited

Internet: www.anyware.co.nz
Email:

8-b Kentwood Drive
Newlands
Wellington

Phone: +64 4 939 1708
New Zealand time: Wednesday 10 March 2010, 20:09 (08:09 PM)

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What is a domain name?
Read the article that explains what a domain name is and how it can help you:
www.anyware.co.nz/WhatIsADomainName.html

New Zealand Domain Name Pricing
.co.nz
.org.nz
.net.nz
.gen.nz
.ac.nz
.maori.nz
.school.nz     		Annual Domain Licence Fee
(Applies to domain purchases and renewals)		 $60
 
International Domain Name Pricing
.biz
.info		 Annual Domain Licence Fee
(minimum 2 year inital registration period required)     		$90
 
.com
.org
.net		 Annual Domain Licence Fee $90

These fees apply when you first register your domain name, and every 12 months when you renew it.
(First year is included in initial registration.)

Prices are in New Zealand dollars and exclude GST.
Anyware Terms of Service apply.

 

                                                                                                                                                                                     

 

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